An investment in the vitality

Preserve the heritage, not just culturally. In times of crisis is an aspect not to be underestimated. In Piazza Fontanella Borghese of you worry that too. So that the seat of the Roman Mediolanum Private Banking is right here, two passes from Pacis and Piazza di Spagna. In the heart of a neighborhood that Daniel Gall, Head of Private Banking within the Capitol, knows very well.

Why did you choose the Trident for your home Rome?
"In the four major Italian cities in which we are present, namely Milan, Rome, Padua and Bologna, we wanted to be present within the centers historical buildings of great prestige. As for the capital we felt that this area was of great attraction financial, and meet our standards are the reference. The Trident is the centrality of the city, as we represent the central bank as a customer. "

What is your clientele?
"10\% of Italian households have a heritage that ranges from 100 thousand to 5 million. So they are about 2 million households potentially interested in receiving tips that can get from the structure without a traditional bank. Whether to preserve the capital to manage the generational transfers of wealth. Rome is an important market in this direction. Trident is just the tip of the iceberg, but it is important to have a home here, because it gives us the prestige befits our brand. "

In a difficult period of economic like this, what can banks for private customers?
"We must help people not to lose hope. The crisis will end when we are in the tunnel must make people understand that they can leave and that the crisis could create great opportunities. We decided to focus on trust: we have repaid our Customers underwriters of policies combined with Lehman Brothers securities proved insolvent, and we have reduced unilaterally, ie without the customers had to ask, the rates on all loans already signed. The confidence in us has so increased exponentially. The capacity of our private banker was to stay close to our customers to make them the right choices. The result is that those who had the ability and strength to make investments probably will draw extraordinary benefits when the crisis will end. "

What distinguishes you from a bank "traditional"?
"That's the tradition. I know it's a response a bit 'unsettling. But the bank's" traditional "as they will usually be defined that way because it is rooted in a territory. Yet these banks often change their name, and also change who is responsible for customer. If a customer chooses one of our private bankers, they followed him throughout his life savings. This for us is the true tradition. Maintain the same referent. because the customer is the center of the bank, is sovereign. And we We want to give him stability and security of always being watched by those who know their needs. "

How do you see with your eye from the private bankers of the Trident area?
"I was born in Rome, and I live in Rome for ever. I'm used to know this, which I feel extraordinarily exceptional from every point of view, not only for its history. The air that you breathe in the Trident expresses a unique vitality. My colleagues, when they come from other parts of Italy, are always fascinated by this area, even if they live in reality that certainly does not lack beauty. My life has always been concentrated in this area, because I always found an environment that allowed me to express the vitality that I felt in me. It's his secret. "